Social Media Marketing: Six Reasons Why It Matters?

3.6 billion people are consuming social media across the globe, and each person spends around 2 hours and 22 minutes of their daytime on it. If you delve into it then, that’s the amount of interval your prospects are open to hearing, learning and buying from you. What’s more, engagement and movement are entirely organic. With the increasing developments in the social media marketing landscape, users are used to coming across ads and brand content. They seem to consider it as a part of the experience now. Other modes of advertisements are still forced and repelling at times.

Whether you choose to work with a social media agency in London or do it on your own, the end goal is always to be found by your audience at the right time and the right place. Social media gives you complete control over both these aspects and catapults you towards profitable brand recalls.

Here are six reasons why SMM (Social Media Marketing) is relevant now, more than ever.
Targeted Traffic:
Not everyone will be interested in your product, and hence, not everyone needs to know about it. Social media allows you to choose your ideal customer and market to only those who fall within your ambit. Since you virtually reach your model prospects, the website traffic directed through these platforms is extremely targeted and ready for conversion.

Every bit of content you post is a promotional message that lures in your audience to take the next step.